Branding - A "product" others want
"Set yourselves apart for a holy life. Live a holy life, because I am God , your God. Do what I tell you; live the way I tell you. I am the God who makes you holy. (Leviticus 20:7-8) There is a concept in business today called "branding" - it carries the idea of the techniques utilized to ensure that the public knows your name, recognizes you as a leader in your industry, etc. Companies invest big money into making sure that they are recognizable in the community they serve by the "brand" they have invested time, talent, and energies into creating. It is kind of like what God said through Moses so many years ago - "Set yourselves apart..." God was telling us to be known by our "branding" - that which makes us uniquely different from those around us and makes people want what it is that we possess. Although the concepts of "branding" are primarily a marketing technique in the business realm, I think we can draw some parallel...